Attention is Internet Fuel

You think about the internet.  You devote time to her that you don’t spend with your family or job.  Sure, there are times that you use the internet to be productive and to stay in touch with loved ones.  But she can be  tempting mistress.  Meeting someone who just uses the internet for work would be about as rare as meeting the Dali Lama in a Pizza Hut.

 

If that ever happens, make sure you can verify their internet history, take lots of pictures and screenshots, and then post it on the internet so that they can become an internet meme.  This will of course force them to eventually Google themselves.  The internet will always win.

 

Much like in cars, different websites and types of content have can the same kind of effects that higher ethanol fuel has on different car types.

 

Feel like posting that exclusive picture set you have of Britney Spears eating babies?  Better be ready for the attention equivalent of drag racing.  Speed, explosions, fire and parachutes?

 

On the other hand, if you know for sure that page in Wikipedia is wrong, your correction will not garner much attention.  But it’s long term relevancy gives it better MPG than most pop star’s careers.  For example, the internet does not know what Ronald Reagan’s favorite color was.  If you do, thousands of years from now, people will know the answer because of you.

 

No matter what, time is always spent on the web.  More and more industries and social needs are structuring themselves around that fact.  More time on the web means more attention to the web.  And if time equals money…

 

Then we should more time on attention.  I am not sure that lives up to the transitive property, but ways to measure and illicit attention will become more advanced.  Here we intend to spend time on them.

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