With the focus on showing advertisers where their key demographics spend time on-line, Google’s AdPlanner empowers companies to build more effective messages. AdPlanner doesn’t do anything new or revolutionary. Normal demographic info will be available (gender, age, income, etc) and
supplemented by outside consumer like the rest of the metric industry. Google Analytics data will add unique page views to a site’s stats.
Currently in beta, and offered only to advertising agencies and companies, AdPlanner may have some kinks to work out. It is rumored to be able to track ad-buying in print, TV, radio, blogs, web, etc so it sounds pretty functional. Gmail is still beta and was only opened to the public after an extended “invite-only” period that reminded you where you were in the hierarchy of the internet.
I am interested in ways that this Google app may interact with the web. With an API for AdPlanner and access to its HUGE AMOUNTS of demographic info, wider use is just around the corner…
- Will dating sites offer “updates” on where rich old men/women congregate?
- Realtors could offer social website membership density maps of neighborhoods
- Local politicians with big party ability to target specific voting blocs
Filed under: attention in the workplace | Tagged: adplanner, advertising, google
Todd McKinney
Eric Wagner
